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Lot
138
Auction: 29th January 2026 Live Stream Auction 29/01/2026 - Bidding opens Thursday 29th January 9:00 AM

The New Mayfair Hotel, 673-677 New South Promenade, Blackpool FY4 1RN

Available at
£360,000
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Property Details
Location
Auction Details
Description
A substantial four storey hotel extending to approximately 1,949 Sq.M (20,978 Sq.Ft) (source EPC) situated in a prime location on Blackpools sought after South Shore promenade with stunning sea views. Now offered with vacant possession, the property has been extended and re-modelled in recent years and offers fully accessible facilities and bedrooms for guests with restricted mobility amongst the 43 en-suite bedrooms. There is potential to increase the bedrooms to 45 by converting the staff rooms. The ground floor details large open spaces including a bar and restaurant area along with a fully equipped commercial kitchen and offices. There are a total of 3 passenger lifts throughout the building as well as accessible entrance points and a small car park to the rear. The sale represents an excellent opportunity for the property to trade again as a hotel or potential for conversion into a number of residential apartments, subject to any necessary planning consents.

The building comprises an end terrace property situated on the corner of New South Promenade and Cardigan Place overlooking the sea front. The immediate surrounding area comprises a mixture of hotels, residential apartment buildings and houses in a sought after area of Blackpool. A number of the main tourist attractions are all within a short walk of the property with good public transport connections nearby, including Squires Gate train station.
Accommodation

Ground Floor
Reception Area, Bar/Restaurant, Kitchen, Offices x 4, Laundry Room, Staff Room, Store Rooms, Two Bedrooms.

First Floor
Bedrooms x 15 (all en-suite).

Second Floor
Bedrooms x 16 (all en-suite).

Third Floor
Bedrooms x 10 (all ensuite).

Outside
Car park to the rear.

Draft Sales Details
These sales details are awaiting vendor approval.

Note
Prospective buyers are advised to make all necessary independent enquiries prior to placing their bid as this will be binding.

Note
We refer prospective buyers to Entry C2 C4 C5 in the legal pack and we advice you to make all necessary independent enquiries prior to placing their bid as this will be binding.

Costs
Auction Details

The sale of this property will take place on the stated date by way of Live streamed auction and is being sold under the Unconditional sale type.

Binding contracts will be exchanged at the point of sale.

All sales are subject to our Common Auction Conditions and Bidder Terms. Properties located in Scotland and Northern Ireland will be subject to applicable local laws.

Auction Deposit and Fees

The following deposits and non- refundable auctioneers fees apply:

• 10% deposit (subject to a minimum of £5,000)

• Buyers Fee of 1.2% of the purchase price (subject to a minimum of £1,500 inc. VAT)

There may be additional fees listed in the Special Conditions of Sale, which will be available to view within the Legal Pack. You must read the Legal Pack carefully before bidding.

Additional Information

For full details about our auction processes, please refer to the Bidder Terms which can be viewed on our home page.

This explains the types of auction and sale methods we offer, the bidding registration process, your payment obligations, and how to view the Legal Pack (and any applicable home report for residential Scottish properties).

Guide Price & Reserve Price

Each property sold is subject to a Reserve Price. The Reserve Price will be within + or - 10% of the Guide Price. The Guide Price is issued solely as a guide so that a buyer can consider whether or not to pursue their interest. A full definition can be found within the Buyers Terms. 
General

Note
Please be advised that [OPTIONAL: whilst our joint agent has conducted an inspection,] the auctioneers have not personally inspected the property. Prospective buyers are advised to make a viewing enquiry and any other necessary independent enquiries before placing their bid, as this will be binding.

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